Comprehensive B2B Marketing Expertise
A creative and analytical B2B growth marketing leader with broad, hands-on experience across content marketing, demand generation, social media, and website strategy.
What I bring to a marketing team
Fifteen-plus years of B2B demand generation, content strategy, and creative marketing across SaaS, ed-tech, and HR technology.
Broad experience across B2B marketing functions
Content marketing is my sweet spot, but I have experience across the full spectrum of marketing roles: paid ads, email, social, live events and webinars, and sales enablement… with a couple documentary film side projects thrown in for good measure.
Roots in Data and Science
I went to Boston University for marine biology with a minor in geology, building a strong foundation in data analysis and scientific rigor.
After college, I was drawn to coding, and taught myself BASIC and HTML, which led to an internet marketing role at PC Connection. And the rest, as they say, is history.
Creative Storytelling
At the end of the day, B2B marketing is still about connecting with another human being, and I strive for the content I create to be compelling and entertaining, and not just more words thrown into the void.
My work is powered by curiosity, humor, and strong creative tendencies with a deep love for documentary storytelling.
Lorien Green
B2B Marketing Professional
An experienced B2B marketing professional specializing in content marketing, demand generation, website and blog management, AI, and storytelling. I’ve led teams, managed multi-channel campaign calendars, built personas from scratch, and championed the use of generative AI to optimize and expand capacity (this website was built in collaboration with agentic AI… with proper guidance from a human).