Life’s but a walking shadow, a poor player
That struts and frets his hour upon the stage
And then is heard no more: it is a tale
Told by an idiot, full of sound and fury,
Signifying nothing.

Macbeth

We content marketers drive ourselves crazy.  Must blog! Must create content! And not just content for our day job, no.  We need to be out there are ourselves, working on our personal brand. Sometimes I wonder, does it really matter? If you’ve got something important and valuable to talk about, sure, but how much of what we post, even what I post here, is driven by the need to keep a constant blog schedule, to keep posting content just because? How much of it is really just noise?  If I fail to get something clever posted next week… is anyone going to care?  Really?

penguinsThis probably sounds pretty emo, and maybe it is, but honestly, the constant toil of building your personal brand can be exhausting at times, and I do wonder, is it worth it.  If I only post now and then, when I have something to SAY, and toil for ages on a post until I really like it, until it was actually something polished and special, wouldn’t that be more important? If your voice is just one of a thousand keyword-optimized chatterings, are you really contributing to the core knowledge of the internet, or are you just adding to the noise?

I want my voice to be heard, but I don’t want to just add to the noise. Maybe when it’s time for that weekly blog article and you have “writer’s block” and can’t think of anything to say… maybe it’s because you don’t HAVE anything to say at the moment. And is that really such a horrible thing?

I’m as guilty as the next person, given I have my own “me, me, me” website, and actually know my Klout score.  But am I the only one who just wonders sometimes, what’s the point? Is this the ultimate embodyment of the term, “rat race”?

 

(PS – woohoo!  This week’s post is taken care of!)

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