In my three years as Social Media Manager, I grew my company’s 30+ Facebook and Twitter communities from the ground up, from under 100,000 members to over 3 million. On the content side, I manage a team of freelance bloggers writing for 29 language blogs with companion YouTube channels, as well as a Word of the Day service for over two dozen languages.
As Inbound Marketing Manager, my position has expanded to a more content and SEO-centric role that extends beyond the consumer segment of our business and encompasses the institutional, government, and library segments as well. My primary duties right now include:
- Oversee Social Media Coordinator and manage social media strategy
- Drive content creation (videos, articles, white papers, word of the day, etc.)
- Shape corporate blog strategy and manage content dispersal schedule
- Manage Pay-Per-Click (PPC) program
- Create and send email communications to various customer segments, including user bulletins and promotional emails
Since I have held the positions of eCommerce Manager, Social Media Manager, and now Inbound Marketing Manager, I have a valuable and well-rounded understanding of all the synergies in play between these different roles. I understand the temptation to rest on the laurels of raw follower numbers, as well as the temptation to heavy-handedly throw marketing promotions at such large numbers of qualified eyeballs. Most importantly, I understand how and why to avoid doing either of those things.